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Sales & Marketing

Could Event Networking be the Key to your Marketing Success?

As we all know, the goal of marketing is to interest potential customers and clients into buying your products or services. In today’s digital age, companies are increasingly looking to market themselves more online, and rightly so. Digital marketing offers up a huge number of new opportunities to reach more people and to entice existing customers…
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Account-Based Marketing: a Guide to Get Marketing and Sales Working Together

Back in the day, marketing was simpler. Everything was ruled by the four Ps: Product, Price, Place and Promotion. Marketing teams would define it all, and watch the sales roll in, or not. But over time, the four Ps have been separated. Product marketing became responsible for product. Finance took on pricing. Sales looked after, you guessed it,…
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