Digital Marketing

Last year Hövding had sold 50,000 products globally. As a result, the product has begun to catch on across Europe and is now also stocked in Japan. At the same time this year, the company has more than doubled sales, having moved 110,000 units as of June 2018. We caught up with the CEO of Hövding, Fredrik Carling, to discuss his five tips for…

These days, consumers arrive from an array of digital channels during the path-to-purchase journey, but, more often than not, there is a moment when human interaction is necessary, especially when something goes wrong, or for larger purchases such as real estate or a car. This is where we, as consumers, often pick up the phone – to either…

Expert forecaster Jacqui Ma has revealed her predictions for what the future holds when it comes to everyday trends. Remember the days of VHS tapes, MiniDiscs, and fax machines? If you were to show someone born after 2000 any of these antiquated objects, they probably wouldn’t even know what to do with them. But how many of the things we use…

New international research shows eCommerce’s continued charge on the high street as over half of UK consumers (51%) admit they now prefer to shop online than in-store. 55% also said that they are shopping more online this year compared to 2017. The regular consumer shops online on average six times per month, with 25-34-year olds the most…

By Marcus Hemsley, Founder of Fountain Partnership “Half of the money I spend on advertising is wasted, the trouble is I don't know which half.” At the beginning of the 20th century, these words were famously spoken by John Wanamaker, a pioneer of modern marketing. These words have been used as an excuse by marketeers and…

By Mark Troester, VP of Strategy at Progress Most of us can recall more than one conversation with a chatbot that has gone very wrong. These conversations are typically short, fruitless and tend to end abruptly with the caller being either deferred to a human customer agent or with the interaction finishing all together. The concept…

By Alexei Lee, head of social and PR at Fat Media In this age of pay-per-click, for many businesses, video is often thought of as a costly method of getting a message across and that only big brands have pockets deep enough to take advantage of such an extravagant form of advertising.  You can reach people through other methods such as…

By Arpit Gupta, CMO at Jobbio It goes without saying that a digital marketing strategy is crucial to support your business’ growth. New companies, however, sometimes struggle to decide where to allocate the budget for these efforts. There are several marketing tools available that can help but it can be difficult to find the one that’s…

By Shallu Behar-Sheehan, Regional Vice President, EMEA Marketing and Global Campaigns at F5 Network Private details and Personal Identifier Information (PII) are precious commodities and the jewels in the crown of business intelligence. A rich bank of behavioural understanding, personal profiling, and a catalogue of characterisation…