Digital Marketing

Search Engine Optimisation (SEO) is an integral part of any business’ digital marketing strategy as it ensures your company achieves and retains a winning position in search engine results pages (SERPs).

In a world where competitors are just a click away from you, customer loyalty is key.

According to research by The Open University Business, the total cost of the UK skills shortage is £6.3 billion a year and SMEs, which make up a large portion of businesses in the UK, shoulder the majority of the cost. Around 69% of SMEs think that large employers monopolise the best talent and that they are unable to compete by raising salaries or…

From a consumer perspective, the way your brand is presented is essential to their decision making. Brand awareness is one of the most significant factors that contribute to the successful running of a business.

If you are an entrepreneur just starting out your small business, the subject of marketing has definitely crossed your mind. It is always interlinked with making a sale and gaining revenue. While living in a digital world, your best bet is to rely heavily on social media.

“We’re a start-up.” It’s an oft-heard phrase within the small business community.

Back in the day, marketing was simpler. Everything was ruled by the four Ps: Product, Price, Place and Promotion. Marketing teams would define it all, and watch the sales roll in, or not. But over time, the four Ps have been separated. Product marketing became responsible for product. Finance took on pricing. Sales looked after, you guessed it,…

Business owners understand that leveraging social media helps humanizing brands and improving a business image, making even large corporations accessible. 

The shiny plaque above your desk. The accreditation in your email signature. The splash in the press announcing your accolade. Winning an award is a lucrative business and the payoff is great for any company, but the reality is that behind (and before) every win is hours of research and writing to hone the best possible entry that will convince the…