Digital Marketing

No two online brands are the same; each will have an individual strategy to drive company growth and to assist the development of a smooth eCommerce offering.

According to a recent study by Travelodge, 7 out of 10 Brits plan on holidaying at home this summer, compared with fewer than 3 in 5 in 2018. This year alone, it’s thought these ‘staycationers’ will boost the UK economy by £40 billion. So, if you’re a local business, how do you get in on the action? The small business experts at Opus Energy …

Actions speak louder than words, or so the saying goes. It’s certainly a feeling that is held by the majority of consumers — it’s not enough for a brand to simply say they support a cause or need for change, as they must provide some sort of action to show this sincerity.

Here Bethan Williams, Head of Sales and Marketing at Impact Reporting, a bespoke social impact reporting tool, discusses with Total Business the importance of reporting on social value. The why Demonstrating a social impact is not a legal obligation for all sectors but that doesn’t mean brands shouldn’t celebrate the good work they do. With the…

The automotive industry is one of the largest economies in the world, and much of the capital which circulates within the industry is connected to advertising.

A loyal customer base is brilliant for business. The probability of selling a product or service to an existing customer is 60-70%, with 65% of a company’s business said to come from existing customers. 

The sheer scale of closures, redundancies and bankruptcies of retailers that used to have stores on nearly every High Street is testament to the fact that many customers now prefer to shop online than in-store.

Today, there’s a seemingly infinite number of brands for consumers to choose from. Small businesses are then presented with a tricky challenge: how do they make their brand stand out from the crowd? 

The last few years have seen a revolution in destination marketing. A shift towards highlighting inspirational activities has leveraged social media use in providing opportunities to elevate the value of personal brands amongst family, friends and connections.