Digital Marketing

From a consumer perspective, the way your brand is presented is essential to their decision making. Brand awareness is one of the most significant factors that contribute to the successful running of a business.

If you are an entrepreneur just starting out your small business, the subject of marketing has definitely crossed your mind. It is always interlinked with making a sale and gaining revenue. While living in a digital world, your best bet is to rely heavily on social media.

“We’re a start-up.” It’s an oft-heard phrase within the small business community.

Back in the day, marketing was simpler. Everything was ruled by the four Ps: Product, Price, Place and Promotion. Marketing teams would define it all, and watch the sales roll in, or not. But over time, the four Ps have been separated. Product marketing became responsible for product. Finance took on pricing. Sales looked after, you guessed it,…

Business owners understand that leveraging social media helps humanizing brands and improving a business image, making even large corporations accessible. 

The shiny plaque above your desk. The accreditation in your email signature. The splash in the press announcing your accolade. Winning an award is a lucrative business and the payoff is great for any company, but the reality is that behind (and before) every win is hours of research and writing to hone the best possible entry that will convince the…

All businesses will have an aim to get their name out into the public domain — and this is no different for restaurants and cafes. From a marketing perspective, there are a lot of factors that you must consider to ensure a successful campaign and this can be achieved through utilising a range of different platforms. With Nisbets, catering…

The growth of online competition is a common reason why the high-street shop continues to struggle, and even close down. However, there is hope! Online property firm Propsellers have provided the following guide to enlighten retailers about the benefits that embracing technology in their stores can bring to make their retail spaces not only more…

Every business knows the importance of marketing - how else are your potential customers going to hear about you? But do you know what elements of marketing and design are the most influential? PVC banner printing specialists, Where The Trade Buys, explain below. Colour is often overlooked as a given in design, but it holds a significant…