Digital Marketing

Business owners understand that leveraging social media helps humanizing brands and improving a business image, making even large corporations accessible. 

The shiny plaque above your desk. The accreditation in your email signature. The splash in the press announcing your accolade. Winning an award is a lucrative business and the payoff is great for any company, but the reality is that behind (and before) every win is hours of research and writing to hone the best possible entry that will convince the…

All businesses will have an aim to get their name out into the public domain — and this is no different for restaurants and cafes. From a marketing perspective, there are a lot of factors that you must consider to ensure a successful campaign and this can be achieved through utilising a range of different platforms. With Nisbets, catering…

The growth of online competition is a common reason why the high-street shop continues to struggle, and even close down. However, there is hope! Online property firm Propsellers have provided the following guide to enlighten retailers about the benefits that embracing technology in their stores can bring to make their retail spaces not only more…

Every business knows the importance of marketing - how else are your potential customers going to hear about you? But do you know what elements of marketing and design are the most influential? PVC banner printing specialists, Where The Trade Buys, explain below. Colour is often overlooked as a given in design, but it holds a significant…

Following months of scandals surrounding personal data misuse and debates over privacy, instantprint has investigated how people value online and offline marketing, personal data and more to help small businesses find a marketing strategy that best suits their needs. In a survey conducted in association with Atomik Research, instantprint…

Last year Hövding had sold 50,000 products globally. As a result, the product has begun to catch on across Europe and is now also stocked in Japan. At the same time this year, the company has more than doubled sales, having moved 110,000 units as of June 2018. We caught up with the CEO of Hövding, Fredrik Carling, to discuss his five tips for…

These days, consumers arrive from an array of digital channels during the path-to-purchase journey, but, more often than not, there is a moment when human interaction is necessary, especially when something goes wrong, or for larger purchases such as real estate or a car. This is where we, as consumers, often pick up the phone – to either…

Expert forecaster Jacqui Ma has revealed her predictions for what the future holds when it comes to everyday trends. Remember the days of VHS tapes, MiniDiscs, and fax machines? If you were to show someone born after 2000 any of these antiquated objects, they probably wouldn’t even know what to do with them. But how many of the things we use…