Digital Marketing

A loyal customer base is brilliant for business. The probability of selling a product or service to an existing customer is 60-70%, with 65% of a company’s business said to come from existing customers. 

The sheer scale of closures, redundancies and bankruptcies of retailers that used to have stores on nearly every High Street is testament to the fact that many customers now prefer to shop online than in-store.

Today, there’s a seemingly infinite number of brands for consumers to choose from. Small businesses are then presented with a tricky challenge: how do they make their brand stand out from the crowd? 

The last few years have seen a revolution in destination marketing. A shift towards highlighting inspirational activities has leveraged social media use in providing opportunities to elevate the value of personal brands amongst family, friends and connections.

Recently there has been much debate in the media around charitable donations and many opinions have been shared on whether one cause is more deserving than the many other causes affecting our world.

Marketing is a crucial activity for any business, but new research has revealed that many companies are choosing to outsource it to external agencies or freelancers rather than run it themselves in-house.

Search Engine Optimisation (SEO) is an integral part of any business’ digital marketing strategy as it ensures your company achieves and retains a winning position in search engine results pages (SERPs).

In a world where competitors are just a click away from you, customer loyalty is key.

According to research by The Open University Business, the total cost of the UK skills shortage is £6.3 billion a year and SMEs, which make up a large portion of businesses in the UK, shoulder the majority of the cost. Around 69% of SMEs think that large employers monopolise the best talent and that they are unable to compete by raising salaries or…