Digital Marketing

The last few years have seen a revolution in destination marketing. A shift towards highlighting inspirational activities has leveraged social media use in providing opportunities to elevate the value of personal brands amongst family, friends and connections.

Recently there has been much debate in the media around charitable donations and many opinions have been shared on whether one cause is more deserving than the many other causes affecting our world.

Marketing is a crucial activity for any business, but new research has revealed that many companies are choosing to outsource it to external agencies or freelancers rather than run it themselves in-house.

Search Engine Optimisation (SEO) is an integral part of any business’ digital marketing strategy as it ensures your company achieves and retains a winning position in search engine results pages (SERPs).

In a world where competitors are just a click away from you, customer loyalty is key.

According to research by The Open University Business, the total cost of the UK skills shortage is £6.3 billion a year and SMEs, which make up a large portion of businesses in the UK, shoulder the majority of the cost. Around 69% of SMEs think that large employers monopolise the best talent and that they are unable to compete by raising salaries or…

From a consumer perspective, the way your brand is presented is essential to their decision making. Brand awareness is one of the most significant factors that contribute to the successful running of a business.

If you are an entrepreneur just starting out your small business, the subject of marketing has definitely crossed your mind. It is always interlinked with making a sale and gaining revenue. While living in a digital world, your best bet is to rely heavily on social media.

“We’re a start-up.” It’s an oft-heard phrase within the small business community.