Digital Marketing

It’s not uncommon to see businesses operating endless product cycles in which they constantly push out new products or services of varying qualities to widely undefined target markets. While this might work for big corporations like Google (think Google Hangouts, Google+), in order to grow, the majority of businesses should avoid falling into the…

Upside Down House is well and truly one of Britain’s quirkiest tourist attractions, and it’s gained momentum and success on the back of some very clever and useful business lessons.

The music industry has offered up some of the most majestic pairings in the past. Much like fish accompanies chips, and pasta is perfected by pesto, Justin Bieber recently aligned with Ed Sheeran, pulling yet another phenomenal track from the locker.

It is an unfortunate fact that around nine in 10 e-commerce start-ups will fail, while a recent survey suggests the majority of these in the UK will do so within their first 120 days. But what are the reasons for such damning figures? Is it a lack of good marketing? A poor product? Competitors holding a monopoly on the market? Different…

The importance of brand beliefs has become steadily more crucial to success in recent years. In 2017 a report revealed that 57% of consumers would choose to either support or boycott a brand based on its position on a social issue that is important to them.

No two online brands are the same; each will have an individual strategy to drive company growth and to assist the development of a smooth eCommerce offering.

According to a recent study by Travelodge, 7 out of 10 Brits plan on holidaying at home this summer, compared with fewer than 3 in 5 in 2018. This year alone, it’s thought these ‘staycationers’ will boost the UK economy by £40 billion. So, if you’re a local business, how do you get in on the action? The small business experts at Opus Energy …

Actions speak louder than words, or so the saying goes. It’s certainly a feeling that is held by the majority of consumers — it’s not enough for a brand to simply say they support a cause or need for change, as they must provide some sort of action to show this sincerity.

Here Bethan Williams, Head of Sales and Marketing at Impact Reporting, a bespoke social impact reporting tool, discusses with Total Business the importance of reporting on social value. The why Demonstrating a social impact is not a legal obligation for all sectors but that doesn’t mean brands shouldn’t celebrate the good work they do. With the…