Account Management

No two online brands are the same; each will have an individual strategy to drive company growth and to assist the development of a smooth eCommerce offering.

According to a recent study by Travelodge, 7 out of 10 Brits plan on holidaying at home this summer, compared with fewer than 3 in 5 in 2018. This year alone, it’s thought these ‘staycationers’ will boost the UK economy by £40 billion. So, if you’re a local business, how do you get in on the action? The small business experts at Opus Energy …

Here Bethan Williams, Head of Sales and Marketing at Impact Reporting, a bespoke social impact reporting tool, discusses with Total Business the importance of reporting on social value. The why Demonstrating a social impact is not a legal obligation for all sectors but that doesn’t mean brands shouldn’t celebrate the good work they do. With the…

The automotive industry is one of the largest economies in the world, and much of the capital which circulates within the industry is connected to advertising.

For management teams today a company’s balance sheets and income statements do not reveal all the key drivers that they need to manage the risks and opportunities in their business.

There are so many variables that can affect customer satisfaction in financial services, but a negative experience isn’t the end of the journey.

A loyal customer base is brilliant for business. The probability of selling a product or service to an existing customer is 60-70%, with 65% of a company’s business said to come from existing customers. 

Flashback to a decade ago and you’ll find that out of the entire western world, Britain had the worst rated customer service.

2018 was, for many businesses, the year of chaos.