Total Business Magazine

Does Faster Tech = Better Creative Ideas?

In this day and age if you have an idea you don’t need to put pen to paper to test and develop it. With the emergence of 'fast tech', you’re sure to find an innovative tool out there that can bring your concept to life, at least as a prototype.

It’s intuitive, easy to use and handy to learn. As a result, you can make something tangible in less than a day. Why am I so excited about it? Because fast is forward. This is what Ross Peet, Managing Partner at Yes&Pepper, an ideas agency, delves into the true power of faster tech.

The more time you allocate, the more expectations you have, the greater your disappointment will be when analysing the outcome and realising that it’s not what you set out to do, even if it serves the same purpose. Brandon Sanderson once said, ‘Expectations were like fine pottery. The harder you held them, the more likely they were to crack.’ If we could all scale back our ambitions and expand our ‘doer’ attitude, we could build something that will either disprove our theory and lead us to concentrate on a different thinking or see some strength in our project and continue with it.

Taking down the expectations barrier encourages a more flexible approach. There’s a breath of technology out there which can teach you to make all sorts of things and fuel your creativity. Once you’re exposed to effectively sourcing tools, a change of mindset occurs. Instead of thinking that your ideas are blocked from being executed, you can start enjoying the quest for the right enablers. By using ‘fast tech’ in our agency world, account managers can be creative and not hold back from an idea just because they don’t have the skills to illustrate or implement it. But the scope is even broader.

From companies like Raspberry Pi[1], which promotes the basics of computer science in schools as well as being a core part of the hacking community and Webflow[2], a drag-and-drop tool to create responsive websites, to open-source brands like Arduino[3], which provides kits to build digital devices that have the ability to sense and control objects, the ‘fast tech’ world offers limitless possibilities for everyone to code THEIR own superpower.

While the resource pool keeps improving and expanding we should focus on getting better at using these tools, as it is people who are the ones who define how much impact technology can and should have. For example, ‘fast tech’ is a powerful driver for collaboration. Having knowledge and power to apply it at your fingertips will open up the world to more creative possibilities. The other specialisms will gain an understanding of what the different industries are up to and this can only help collaboration moving forward. Engineers might impact economics, programmers might improve softwares, scientists might challenge artists and so on.

Previously, executing ideas was protected by specialisms. Encrypted sectors were only the domain of their masters but now everyone can build a website with the help of something like or take a picture like a professional with just the phone camera. However, reaching the peak will always need people who train the crafts. This is what makes a good job amazing so no specialist should feel threatened. The only danger is greatness; something which occurs when people act on their creativity.

Through years of working with our clients from industries as different as finance and entertainment, I’m convinced that the capacity of building ideas was put high on a pedestal. People are inherently creative thinkers but get scared easily about how they could execute their ideas and bring them to life. The more you speak to individuals from all walks of life, the more you realise how many ideas they have. We always recommend bringing together at the same table receptionists, managers, sales, operational staff and much more. They can share valuable content for a business when are being asked the right questions.

Gaining knowledge becomes a self fulfilling prophecy. If you stick to using 80 per cent of your own potential and apply to being 20 per cent more creative it will benefit you and your business. The more tools you discover, the more you want to broaden your thinking, the wider your ambitions, the larger your possibilities. Don’t limit your ideas based on what you think your current capabilities are. The right tools will give you the confidence to come up with something world changing. Democratising hardware and putting it in the hands of everyone through a techno-centric approach can benefit your business’s future but also your legacy.




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