Should I Use Instagram Stories? Yes and Here’s Why
If you are an entrepreneur just starting out your small business, the subject of marketing has definitely crossed your mind. It is always interlinked with making a sale and gaining revenue. While living in a digital world, your best bet is to rely heavily on social media.
Unlike traditional media like television, radio, and newspapers, social networking sites do not require much capital. All you need is a sound strategy and the guts to apply them. Instagram is one social media platform that is hard to pass up. It has the ability to help establish brand identity, engage followers, and expand a company’s outreach.
Although primarily a photo-sharing platform, Instagram has expanded to accommodate videos and, more recently, has launched the Instagram Stories feature. These short and accessible videos were an instant hit among millions of users. Instagram Stories offer amazing opportunities for small businesses that seek to build a more authentic connection with their customers.
In their elaborate case studies, the clever team behind 99Firms put together some interesting stats and facts about Instagram Stories and how businesses can use the feature to their advantage</a>.
Beyond the photos and videos that you post on your feed, Instagram Stories allow you to give your followers and potential customers a glimpse at new products, services, and events. They can build customer loyalty in a way that your shared photos and videos cannot. Here are some of the reasons why Instagram Stories should be included in your marketing strategy.
Large Audience Share
Since their launch in 2016, Instagram Stories have come a long way. They now boast a staggering 300 million daily active users. More than a quarter of the users watch Instagram stories every day, spending 28 minutes on said activity.
Varied and Rich Content
Instagram Stories can be utilized in many ways. There are a myriad of content forms that you can try out for your strategy, from product promotions, insider looks, influence takeovers, life events, how-tos, fan content, and giveaways. You can post a video, conduct a poll, and even answer questions.
It is no secret that Instagram Stories generate more engagement than an average post. Businesses testified that 20% of their posted stories resulted in a direct interaction with the users. It does not hurt that Instagram Stories boasts features like polls, GIFs, hashtags, and location tags.
Some businesses interact with their followers on Stories, just like Airbnb when it used stories to ask viewers to identify the specific destination shown in the story. Asos, an online fashion retailer, used videos on IG stories to increase brand awareness and engagement in the US and UK.
User engagement levels are found to be highest on Mondays and Thursdays between 7-9pm.
The Power of a Call-to-Action
Instagram Stories are known for their ability to let businesses encourage users to take action. Brands are known to instruct their followers to swipe up and direct them to their website, a shoppable page, blog post, campaign page, or other social media platform.
Insight into User Behavior
Anyone who views your stories is visible to you, as you are the admin of your own page. You can gauge which of your followers cares enough to click and watch your stories and which ones skip them. This insider knowledge can give you a clue on your followers’ behaviors and help you devise a strategy that tailors your stories to their preferences.
Knowing all of these, it is easy to conclude that Instagram Stories is a valuable tool for small businesses. In fact, 88% of businesses have stated that they want to increase posting to Instagram Stories. 24% of them also rank story engagement as a measure of success.
Whether you are spreading brand awareness, cementing customer loyalty, or aiming for a higher return of investment at a minimal cost, you can count on Instagram Stories to help you gain momentum. The most important thing is that you learn how to use them properly and efficiently.