Total Business Magazine

6 Tips for Your Business to Always Appear Legit

Pick up a newspaper and you’re likely to read something about an internet scam.

Pick up a newspaper and you’re likely to read something about an internet scam. This statement is backed up by the fact that industry group UK Finance claims that over £500 million was stolen from customers of banks throughout Britain in the first six months of this year alone. £145 million of this sum was also as a result of authorised push payment scams, which are cases of fraud whereby individuals are deceived into putting money into another account.

Businesses should be just as concerned about internet scams as the public though, due to firms often being targeted through them as well. Therefore, holiday park WiFi providers Infinium, which also offers IT security solutions, has posed these six questions to businesses. Answer yes to all six and customers should be able to know that a firm’s interactions online are always legitimate…

1.       Can customers check your ISO certification?

On your website, you should display the logo of the certification body which issued your business with an ISO certification. This is because customers can then search for the certification body in question and get in touch with them to verify that your company is in fact legitimate.

2.       If needed, have you implemented a trusted payment gateway on your website?

Have you chosen not to have your own payment service set up on your website? Then make sure you opt for a trusted payment gateway which can conduct online transactions on your behalf. PayPal and WorldPay are two firms which instantly come to mind, with both helping to make consumers feel secure.

3.       Has SSL security protocol been implemented across your website?

Secure Sockets Layer is what is meant by the acronym SSL. It’s a security protocol whereby the channel of information between a customer and a business’ website is encrypted. Therefore, credit card details will be ‘scrambled’ and hackers will not have the opportunity to intercept the information that consumers ae sending to retailers.

You don’t need to do much to see whether a website has implemented SSL security protocol or not. This is because your site’s URL will alter from ‘http://’ to the more secure ‘https://’. What’s more, on the left-hand side of the address bar will either be an unbroken key or a closed padlock — if these icons look to be broken or open, it could well indicate that there’s something wrong with the site’s SSL.

4.       Is your privacy statement available for everyone to see?

So many of the major retailers grant customers the opportunity to read their legal privacy statements when they are browsing the company’s website. It’s important that your legal privacy statement is filled with details about how you work to protect the information that consumers give about themselves — such as their personal details and credit card information.

5.       Does your website feature your registered address and landline phone number?

Customers should never have any trouble locating the registered address and phone number of a legitimate online business. There are some additional considerations to bear in mind here too.

In order to check that everything is indeed genuine, you shouldn’t be surprised to see potential customers visiting a company’s registered address before they invest in a product or service. Therefore, ensure there’s either a sign or some indication of your business’ presence within the office or building where the address is linked to.

Your firm’s phone number should also be a landline number. While a mobile number doesn’t mean that a firm isn’t legitimate, its presence will instantly see potential customers put their guard up. Of course, people may call the number to check that it’s genuine as well, so make sure it’s always a member of staff who answers the call and that they introduce themselves with a professional greeting and mention of the company name.

6.       Does the FCA register contain details of your business, if you deal with financial products & services?

Head to the comprehensive Financial Conduct Authority (FCA) register and you’ll be able to find information about every financial company that is registered and regulated by the FCA. It stands to reason then that your company should be on this register if you deal in financial services or products, as consumers can then easily check your firm’s credentials by just searching for your brand’s name and/or the postcode associated with your business.


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